Free tool
Checkout abandonment revenue calculator
Most stores lose the majority of started checkouts. Plug in your numbers to see how much revenue slips away each month, and how much of it you could realistically win back with follow-up.
Your numbers
Revenue left on the table
890 abandoned checkouts × $25 average order
Realistically recoverable with follow-up (10–15%):
That’s about $26,700+ a year you could be recovering.
How the calculation works
The math is simple. The number of abandoned checkouts is your started checkouts minus the ones that completed (started × conversion rate). Multiply those abandoned checkouts by your average order value and you get the revenue that started to come in but never landed.
The recoverable figure uses a deliberately conservative 10 to 15% recovery rate. That is the slice a good follow-up program tends to win back, not the full gross amount. Nobody recovers 100% of abandoned checkouts, and a chunk of the gross number is usually bots and dead intent rather than real lost buyers. Treat the recoverable range as the realistic prize.
Why you can’t recover the whole amount
On low-priced digital products especially, a large share of “abandoned” checkouts are card-testing bots and throwaway email addresses, not customers who changed their mind. Emailing those is pointless and can hurt your sending reputation. A real recovery program filters them out first, then follows up with the genuine abandons from a verified sending domain, and measures the lift against a holdout group so the recovered-revenue number is honest.
Worked example
A store with 1,000 started checkouts a month, an 11% completion rate and a $25 average order completes 110 checkouts and abandons 890. That’s 890 × $25 = $22,250 a month that started to come in and didn’t. At a 10 to 15% recovery rate, a follow-up program wins back roughly $2,225 to $3,338 a month.
Skip the guesswork on Polar
These inputs are estimates. If you sell on Polar.sh, the free Polar leak report reads your actual checkouts with a read-only token and shows the real abandoned value, how many of those buyers left an email, and your true conversion rate. No signup, and the token isn’t stored.
Want the recoverable number turned into actual recovered revenue? See how checkout recovery works on Polar.sh, or read what counts as a good abandonment rate.
Questions
- How do I calculate checkout abandonment?
- Abandonment rate = (checkouts started − checkouts completed) ÷ checkouts started. Lost revenue is the abandoned count multiplied by your average order value. For example, 1,000 started checkouts at an 11% completion rate and a $25 average order means 890 abandoned checkouts and about $22,250 of revenue that never landed.
- What is a normal checkout abandonment rate?
- Baymard Institute's meta-analysis puts the average documented cart and checkout abandonment rate at about 70%. It varies widely by category: grocery sits near 50%, while finance, travel and B2B run in the 80s. Cheap digital products often look worse because of bots and window shoppers.
- How much abandoned checkout revenue can I recover?
- A good follow-up email sequence typically recovers 10 to 15% of abandoned checkout value, and only from abandoners who entered an email. That's why the calculator shows a recoverable range rather than the gross lost figure.
- Can I use my real numbers instead of estimates?
- If you sell on Polar.sh, yes. The free Snagr leak report reads your last 90 days of checkouts with a read-only token and shows the actual abandoned value, how many abandoners left an email, and your real conversion rate. No signup needed.
Try Snagr
Recover this automatically on Polar
Snagr connects to Polar in one click and emails the customers who abandoned, with a holdback that proves the revenue is really yours.
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