Free tool
Checkout abandonment revenue calculator
Most stores lose the majority of started checkouts. Plug in your numbers to see how much revenue slips away each month, and how much of it you could realistically win back with follow-up.
Your numbers
Revenue left on the table
890 abandoned checkouts × $25 average order
Realistically recoverable with follow-up (10–15%):
That’s about $26,700+ a year you could be recovering.
Snagr Pro is $29/mo flat · you keep 100%
How the calculation works
The math is simple. The number of abandoned checkouts is your started checkouts minus the ones that completed (started × conversion rate). Multiply those abandoned checkouts by your average order value and you get the revenue that started to come in but never landed.
The recoverable figure uses a deliberately conservative 10 to 15% recovery rate. That is the slice a good follow-up program tends to win back, not the full gross amount. Nobody recovers 100% of abandoned checkouts, and a chunk of the gross number is usually bots and dead intent rather than real lost buyers. Treat the recoverable range as the realistic prize.
Why you can’t recover the whole amount
On low-priced digital products especially, a large share of “abandoned” checkouts are card-testing bots and throwaway email addresses, not customers who changed their mind. Emailing those is pointless and can hurt your sending reputation. A real recovery program filters them out first, then follows up with the genuine abandons from a verified sending domain, and measures the lift against a holdout group so the recovered-revenue number is honest.
Want the recoverable number turned into actual recovered revenue? See how checkout recovery works on Polar.sh, or read what counts as a good abandonment rate.
Try Snagr
Recover this automatically on Polar
Snagr connects to Polar in one click and emails the customers who abandoned, with a holdback that proves the revenue is really yours.
Connect Polar — free