Signups and trials
Use the same start and finish pattern to finish onboarding and convert trials.
Recovery isn't only for checkouts. Anything with a clear start and finish works.
Unfinished signups
Send signed_up when an account is created and onboarding_completed when the person reaches their first useful moment, such as connecting a project. Snagr emails people who stall in between, and stops when they finish.
snagr.track("signed_up", { url: "https://app.example.com/setup" });These show in your dashboard as activations, not revenue.
Trials that go quiet
Send trial_started when a trial begins and purchase_completed when it converts. Time the reminders so they arrive while there's still time left, for example after 3 days and 2 days before it ends.
Your own events
Any event name works. Start from the Blank recipe and pick a start and finish, such as quote_requested → quote_accepted.